Me and my team were briefed to create a disruptive and immersive experience for Bombay Sapphire inside Schiphol airport, highlighting the Laverstoke distillery, the vapour infusion process and the unique ingredients of Bombay Sapphire.
After various concepts the client settled on the glasshouse style framework of the
distilleries botanical garden. There are bubble smoke machines housed in hanging
pots above the space producing the aroma filled bubbles that drop down, capturing
the unique botanicals Bombay Sapphire use and surprise when burst.

Brand ambassadors created the perfect serve for the shoppers and informed them on the
distillation process unique to Bombay Sapphire, leaving them with an excellent drink, takeaway cards and diamond ice cube tray with any purchase.
The installation was extremely successful reaching an estimated 2.5 million travellers
over it’s lifetime with a sales boost of 310% on the previous year in the airport, helping
cement the brand as one of the best accessible gins consumers can buy.